I thought this was interesting!
I love MSN Money Reports :)
Personally, I prefer the paper rewards.
I find it easier to maximize my savings using them,
and feel much more comfort in monitoring expiration dates.
"Even CVS knows its receipts are way too long"
"Hi everyone: We know that you love ExtraCare Savings and Rewards.
As part of our commitment to find ways to provide you
with even more value, we've gone LONG on savings.
And, as you've noticed, our receipts have gotten lengthier too.
Over the past few days we've been listening to you
(and we've also seen the very creative uses for your receipts)!
You asked for ALL the savings and LESS paper.
So, we've found a way to reduce the size of the ExtraCare portion of your receipts by 25%
while still providing you all the coupons and rewards.
The smaller, value-packed receipts will start printing in the coming weeks.
Many of you are already using our Send to Card feature
which enables paperless redemption for select ExtraCare offers.
We're excited to let you know that early next year,
you'll be able to send all of your offers directly to your card.
We hope you will continue to redeem each of your personalized offers
but for the ones you don't use, please don't forget to recycle!
Thanks for the feedback.
And thank you for making ExtraCare the #1 Retail Loyalty Program in the world."
~ CVS chief marketing officer Rob Price
